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Xcel Energy’s Innovative Energy Efficiency Program Sparks Excitement in Industrial Community

The second of MEEA’s two Inspiring Efficiency Marketing Award winners is Xcel Energy, for its groundbreaking Process Efficiency program.

Xcel – a utility supplier of electricity and natural gas to eight Western and Midwestern states – started the Process Efficiency program to increase the participation of large industrial customers in energy efficiency efforts after it realized that its traditional programs had a narrow focus and did not appeal to larger customers.

The Process Efficiency program analyzes a customer’s total energy use – everything from the equipment used in the manufacturing process to the building’s HVAC and lighting systems. The study even evaluates a customer’s business practices, such as determining how energy efficiency factors into the purchasing and procurement process.

Using the information from the research and mapping phase, Xcel then creates a three- to five-year custom implementation plan for the customer.  The cost of the program is heavily subsidized by Xcel, and its recommendations often include many low-cost or no-cost opportunities to realize energy savings.

Since its launch in 2007, the program has generated more than 95 Gigawatt hours of electric savings and 150,000 Dekatherms of natural gas savings.

According to Xcel Energy Product Manager Tami Gunderzik, the Process Efficiency program was originally developed with the intent that customers would complete their energy management plan and be on their way. However, customer response to the tools and support has made terminating their participation in the program more difficult.  They now view Xcel as a partner when it comes to managing their long-term energy use, and they don’t want to end that relationship.

Xcel’s Process Efficiency program has sparked real excitement about energy efficiency in the industrial community by saving energy, lowering costs and improving companies’ bottom lines.  MEEA is proud to recognize Xcel’s efforts with our Inspiring Efficiency Marketing Award.